How to Build the Best Video Production Crew — in Denver and Beyond
One of the most important parts of any video shoot isn’t the gear or the location—it’s the people. As a Denver video production company, we know firsthand how much the right crew can shape the success of a project. Whether you’re a fellow filmmaker or a company producing your own content, finding talented, reliable creatives to bring your vision to life is a crucial step. But how do you find the right freelancers in the world of video production?
Your Crew Reflects Your Brand
In filmmaking, the freelance nature of our work is both a strength and a challenge. It gives us the flexibility to bring in exactly the right people for each project—but it also means every crew member becomes a direct reflection of your company. When we’re building a team for a shoot, we prioritize working with like-minded creatives who are not only excellent at their craft, but who also bring positive energy to set. That’s just as important to us as camera specs or lighting diagrams. We also find that this principle applies to the clients we choose to work with. Good creative chemistry goes a long way.
Finding Talent: There's an App for That (and More)
If you’re new to hiring freelancers in the video world—or if you’re looking to grow your creative network—there are now more tools than ever to help you. One platform we’ve found particularly useful is Nova. While it’s most popular in markets like Los Angeles and New York, Nova is starting to gain traction in places like Denver and other growing production hubs. It’s a smart tool for both sides of the equation: freelancers looking for meaningful projects, and production companies or brands looking to hire quality crew. What makes Nova stand out is that it’s primarily designed for video production. That means you’re not wading through unrelated job boards or vague listings—you’re tapping into a network of professionals who understand set life, schedules, and creative collaboration.
It Takes a Village: Understanding Crew Roles
A lot of people are familiar with the director, producer, and cinematographer—but the truth is a well-run set has dozens of essential roles. 1st AD, Key gaffer, key grip, 1st AC, 2nd AC, HMU (hair & makeup), wardrobe, sound mixer, PA, art director—the list goes on. Each role is a critical part of a production’s workflow, and an experienced director or producer will know exactly which positions are needed based on the creative direction and scope of the project. That’s why pre-production matters. Planning your crew in advance helps make sure your shoot day runs smoothly and gives your creative the best shot at success.
Matching the Right People to the Right Project
Even within the same role, not every crew member is the same. A director who specializes in stylized fashion films may not be the best fit for a corporate testimonial. A producer who knows every back road of Colorado's National Parks brings different value than one who thrives in the logistics of downtown Denver. That’s not a knock—it’s a reminder that specialization matters. When hiring, take the time to review someone’s reel or past work. Ask about their experience with similar projects. And most importantly, consider how they fit with the tone, pace, and style of your shoot.
Talking Rates: Educate, Don’t Undercut
One area that can cause confusion for brands or in-house teams hiring freelancers is crew rates. In many cases, underpaying isn’t malicious—it’s simply a lack of understanding of industry standards. Rates can vary by role, experience, location, and scope of work. But as a general rule, it’s important to respect the value that each crew member brings to the table. We believe that transparency goes a long way. If someone is open to a conversation about budgeting, it’s a great opportunity to share what a fair rate looks like. As a Denver video production company, we also make it a point to check in on crew rates annually—because the industry evolves, and compensation should evolve with it.
Want to Build a Crew? Let’s Talk.
If you're planning a shoot—whether you're a brand, agency, or filmmaker—and you're not sure what type of crew you'll need, we're always happy to offer guidance. Need a DP who can handle run-and-gun shooting? A stylist who understands fashion branding? A producer who knows the best permits for shooting in Colorado? We’ve got you. Feel free to reach out to us with questions about crew roles, local rates, or just to connect. We’re always down to collaborate and elevate the Denver video production scene together.
